CASRO Market Research Standards

The Council of American Survey Research Organizations’ 325+member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry.

CASRO’s member companies annually reaffirm their adherence to the CASRO Code of Standards and Ethics for Survey Research, an internationally-respected code of business and professional standards for more than 30 years.

  CASRO is an advocate of the survey research industry throughout the US and the world. Founded in 1975, CASRO represents the viewpoints and agenda of companies engaged in all forms of survey research—public opinion, social, market, government and political.